The sector, which includes an estimated 25 million small store owners, largely supported Modi in the 2014 general election.The curbs, announced on Wednesday, surprised foreign e-commerce firms as little had been done by the government despite over three years of lobbying by domestic retailers. Bhartia, president of the Confederation of All India Traders, said some small businesses had seen earnings more than halve in the last few years as they struggle to compete with low prices offered by the American-controlled behemoths.B."We clapped and voted for Modi believing in his promises.Amazon said in its statement it was evaluating the new guidelines to engage as necessary with the government so it could remain true to its vision of "transforming how India buys and sells and generating significant direct and indirect employment.The sector, which includes an estimated 25 million small store owners, largely supported Modi in the 2014 general election. 1, e-commerce firms such as Amazon. The government, which must hold a general election by May, is also expected to come up with new support programs for farmers as their opposition grows due to low crop prices.

The last-minute policy change is too little and too late," he said."Flipkart said the advent of e-commerce had created hundreds of thousands of jobs and "the industry was set to be a major growth driver for the Indian economy and create millions of jobs in the future.Intended to prevent predatory pricing and deep discounting, the curbs follow intense lobbying by India’s many millions of small China Blind Rivet Nut Factory shopkeepers and the middlemen who serve them, particularly after Walmart this year spent USD 16 billion to acquire Flipkart.Modi’s Hindu nationalist Bharatiya Janata Party is widely viewed as panicking after losing five state elections this month. India’s new curbs on e-commerce companies may not be enough to win over small store owners and traders in next year’s general election, with the key voting bloc still seething over what it sees as broken promises by Prime Minister Narendra Modi.C.Bhartia said if the government was serious about the concerns of small traders, it should prosecute violators of trade rules and appoint an independent regulator to curb malpractice.A September report by PricewaterhouseCoopers estimated online commerce in India would grow 25 per cent a year for the next five years, hitting USD 100 billion a year by 2022.com and Walmart-owned Flipkart Group will not be able to sell products from companies in which they have an equity interest or form exclusive agreements with sellers.Flipkart declined to comment on the specific allegations